Why Us


Seidman Food Broker is a full service Grocery, Specialty and Natural Food Broker, representing manufacturers who sell their products to distributors, retailers, and wholesalers. Our focus is in the Southeast with weekly appointments at Publix, Winn Dixie, Bi-Lo and Whole Foods. Some of the services we provide are listed below.


  • Present New Items in a Professional Manner
  • Process and Check Purchase Orders for Accuracy on Pricing, Promotions, Minimum Quantity Requirements and Revise as Needed
  • Confirm All Purchase Orders with Vendor and Customer
  • Expedite New Item Placement and Distribution
  • Attend New Store Sets and Re-Sets
  • Report Competitive Activity and Store Surveys
  • Effective Retail Merchandising
  • Assistance at Retail Level
  • Attend Trade Shows
  • Chain Store Approved Broker
  • Call on Independent Stores in the Southeast

New Technology


Seidman Food Broker prides themselves on always being ahead of our competition when it comes to technology. Our field sales associates are all equipped with laptops that they carry with them into the stores and they have printers in their cars enabling them to print sell sheets, out of stock reports, missing tag reports, surveys etc.


In the first quarter of 2014 we will be upgrading our equipment and supplying our field sales associates with I pads that will be equipped with a proprietary state of the art software. Among the numerous capabilities the field sales associates will have the ability to know what items are plan-o-gramed in each individual store enabling them to correct any voids that the stores may have.